Dear visitors, Welcome.
I created this website as part of a university project and decided to develop it further with a new page entitled 'The Feed', which is a Blog and where you will find the latest marketing campaigns that created the buzzzzz or that I enjoyed for their creativity.
The rest of the website is a simple reflective folio on different kinds of adverts that captured my attention for their creativity, whether it be funny, weird, controversial, successful, creative, emotive, bad, good, appealing, effective, trashy, fishy, or even down right terrible. Each advert will be critiqued against three marketing criteria : the objective, the audience and the effectiveness. Supported by academic articles, Integrated Marketing Communication Theories and my own personal opinion as a day-to-day consumer.
The website is divided in 4 main pages :
I hope you'll enjoy your visit.
Don't hesitate to leave a comment at the bottom of each page.
Pierre Cousin.
[email protected]
I created this website as part of a university project and decided to develop it further with a new page entitled 'The Feed', which is a Blog and where you will find the latest marketing campaigns that created the buzzzzz or that I enjoyed for their creativity.
The rest of the website is a simple reflective folio on different kinds of adverts that captured my attention for their creativity, whether it be funny, weird, controversial, successful, creative, emotive, bad, good, appealing, effective, trashy, fishy, or even down right terrible. Each advert will be critiqued against three marketing criteria : the objective, the audience and the effectiveness. Supported by academic articles, Integrated Marketing Communication Theories and my own personal opinion as a day-to-day consumer.
The website is divided in 4 main pages :
I hope you'll enjoy your visit.
Don't hesitate to leave a comment at the bottom of each page.
Pierre Cousin.
[email protected]