The Good Ad
Evian: Forever Young
Advertising Agency: BETC, Paris, France.
Creative Director: Remi Babinet
The Evian company has been creating ads using babies for more than 10 years, so first we can say that there is consistency in the way they deliver the message to their consumers.
The message they are getting across is that drinking Evian will keep you healthy.
In this particular ad they are delivering the message by showing adults who are shocked/surpirsed to see themselves in the mirror as infants.
The likeness between the baby and the adult are very fragrant and quite funny. Therefore, the babies used in the ad are very cute and the way they dance all along the advertisement is hilarious.
The fact that Evian have been consistent and the way they advertised their products allows the consumer to assimilate the babies to the brand, and increase the brand recall when it comes to purchase water.
The advert was viral on the net, and consequently it was highly shared by the Facebook and Twitter community. Also present on the classic media Evian is targeting everyone with a simple message 'forever young'.
To support that campaign, Evian will include and outdoor campaign that will bring the baby and adult mirrored concept to life and digital posters and will also include an app that allows users to 'babify', themselves via facial recognition.
A perfect viral advertising campaign that uses a range of different ways to reach a very large audience and that will create brand recall and arise feelings toward the brand.
Creative Director: Remi Babinet
The Evian company has been creating ads using babies for more than 10 years, so first we can say that there is consistency in the way they deliver the message to their consumers.
The message they are getting across is that drinking Evian will keep you healthy.
In this particular ad they are delivering the message by showing adults who are shocked/surpirsed to see themselves in the mirror as infants.
The likeness between the baby and the adult are very fragrant and quite funny. Therefore, the babies used in the ad are very cute and the way they dance all along the advertisement is hilarious.
The fact that Evian have been consistent and the way they advertised their products allows the consumer to assimilate the babies to the brand, and increase the brand recall when it comes to purchase water.
The advert was viral on the net, and consequently it was highly shared by the Facebook and Twitter community. Also present on the classic media Evian is targeting everyone with a simple message 'forever young'.
To support that campaign, Evian will include and outdoor campaign that will bring the baby and adult mirrored concept to life and digital posters and will also include an app that allows users to 'babify', themselves via facial recognition.
A perfect viral advertising campaign that uses a range of different ways to reach a very large audience and that will create brand recall and arise feelings toward the brand.